The Truman Show Catalog: Anything 
seen in the show could be purchased

Meryl's (Laura Linney) first bit of 
product placement, The Chef's Pal!

Truman stopped at Action Coffee 
every morning for his cup of Joe

A Few of the ads designed for the 
product placement walls in Seahaven

Truman (Jim Carrey) stands proudly 
before Seahaven Life & Casualty

Director Peter Weir loved the roofs 
at the Seaside Florida set location

An afternoon TV movie intro screen 
emphasized Truman's paternal issues

Trying to inspire some fear into 
Truman as he attempts to leave home

Peter Weir thought this one up, 
it's Swedish Bowel Council approved

Meryl (Laura Linney) suggests that 
Truman have some Mococoa