Neon signage at Lou's Tavern, home  
of the Fight Club

Paper Street Soap: Made from human 
fat, and available at fine stores!

Both of the featured logos offered 
direct clues to Jack's mental state

Jack always flys Soveriegn Air, you 
can meet such interesting people!

You might want to miss this flight: 
Subversive flight safety card

A Catalog Comes to Life: When you 
can't use IKEA you make up FURNI

Project Mayhem: Demagnetizing 
VHS movies at Platinum Video

Subversive EPA billboard gets the 
finishing touch, Space Monkeys flee

Project Mayhem: An upscale coffee 
chain store is destroyed

Some of the pamphlets from Jack's 
nightly support group meetings

As we learned by the end of the 
film, it was all in the mind!